Celebrating the Sunshine State's Unique Treasures


Authentic Places to Go In Florida

Florida is a land of adventure, discovery and surprises. Whether you want a quick weekend getaway or can take some time to thoroughly enjoy all the backroad wonders, the Sunshine State has something for everyone.

Southwest Florida

Discover the Gulf Coast, white sands, world-class fishing and shelling, flamingos, dolphins, breathtaking sunsets and a variety of delicious restaurants and shopping options.


Southeast Florida

Tour the Everglades and the Florida Keys, snorkel the Dry Tortugas, stroll through lush gardens and sun-kissed beaches, enjoy a slice of key lime pie or an authentic Cuban sandwich along with a cafe con leche. 


Central West Florida

Meet a mermaid, swim with manatees, dive for scallops, taste a kumquat, visit barrier islands and stilt houses, explore small towns, be transported to a bygone area at homespun tourist attractions, and kayak along crystal clear rivers.


Central Florida

Stroll down charming Park Avenue, take a ride on swan boat or a scenic tour through a chain of lakes, visit a Farmers Market, enjoy one of a dozen art festivals, and listen to a 205-foot art deco Singing Tower Carillon.


Central East Florida

Watch rockets blast off, enjoy birdwatching, join a turtle walk, glide on an airboat, learn to surf, explore quaint historic districts, hit a farmers' market or seafood festival and enjoy the Cape Canaveral Seashore.


Northeast Florida

Journey into Florida's rich history, visit a fort, climb a lighthouse, visit an alligator farm, eat at an authentic fish camp, take an eco-tour and enjoy splashing in the ocean waves.


North Central Florida

Visit the state capital and the Museum of Florida History, drive under canopy roads, tube down scenic rivers, dip into crystal blue springs, drink sweet tea and enjoy authentic Southern dishes. 


Northwest Florida

Dine on Florida's fresh oysters, watch the Blue Angels, get a hole-in-one playing vintage mini golf, sit on white sandy beaches, explore Florida's caverns and search for the best of Florida kitsch. 



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