Unique Treasures of Florida Life


Authentic Places to Go In Florida

Florida is a land of adventure, discovery and surprises. Whether you want to escape for a weekend or become a full-time resident, the Sunshine State has something for everyone.

Southwest Florida

Discover the Gulf Coast, white sands, world-class fishing and shelling, flamingos, dolphins, sunsets, while savoring a cheeseburger in paradise.


Southeast Florida

Tour the Everglades, the Florida Keys, snorkel the Dry Tortugas, stroll through lush gardens, enjoy a slice of key lime pie or an authentic Cuban sandwich


Central West Florida

Meet a mermaid, swim with manatees, dive for scallops, taste a kumquat, visit barrier islands, explore small towns, and kayak crystal clear rivers.


Central Florida

Stroll down Park Avenue, take a ride on a scenic boat tour through a chain of lakes, visit a Farmers Market, enjoy an outdoor yoga class or attend a free family-friendly festival.


Central East Florida

Watch rockets blast off, witness bird flyovers, join a turtle walk, glide on an airboat, learn to surf, visit small towns, swim in crystal clear springs


Northeast Florida

Journey into Florida's history, visit a fort, climb a lighthouse, eat a basket of fried shrimp, watch a manatee, eat at a fish camp, take an eco tour


North Central Florida

Visit the state capital, drive under canopy roads, tube down scenic rivers, dip into crystal blue springs, drink sweet tea, visit small towns 


Northwest Florida

Dine on Florida's fresh oysters, watch the Blue Angels, climb a fort, sit on white sandy beaches, walk through Florida's caverns and under canopied forests 



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