Unique Treasures of Florida Life

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Authentic Places to Go In Florida

Florida is a land of adventure, discovery and surprises. Whether you want to escape for a weekend or become a full-time resident, the Sunshine State has something for everyone.


Southwest Florida

Discover the Gulf Coast, white sands, world-class fishing and shelling, flamingos, dolphins, sunsets, while savoring a cheeseburger in paradise.

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Southeast Florida

Tour the Everglades, the Florida Keys, snorkel the Dry Tortugas, stroll through lush gardens, enjoy a slice of key lime pie or an authentic Cuban sandwich

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Central West Florida

Meet a mermaid, swim with manatees, dive for scallops, taste a kumquat, visit barrier islands, explore small towns, and kayak crystal clear rivers.

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Central Florida

Stroll down Park Avenue, take a ride on a scenic boat tour through a chain of lakes, visit a Farmers Market, enjoy an outdoor yoga class or attend a free family-friendly festival.

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Central East Florida

Watch rockets blast off, witness bird flyovers, join a turtle walk, glide on an airboat, learn to surf, visit small towns, swim in crystal clear springs

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Northeast Florida

Journey into Florida's history, visit a fort, climb a lighthouse, eat a basket of fried shrimp, watch a manatee, eat at a fish camp, take an eco tour

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North Central Florida

Visit the state capital, drive under canopy roads, tube down scenic rivers, dip into crystal blue springs, drink sweet tea, visit small towns 

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Northwest Florida

Dine on Florida's fresh oysters, watch the Blue Angels, climb a fort, sit on white sandy beaches, walk through Florida's caverns and under canopied forests 

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