Simple and delightful pleasures for Florida living.

Subscribe

Authentic Places to Go In Florida

Florida is a land of adventure, discovery and surprises. Whether you want to escape for a weekend or forever, the Sunshine State has something for everyone.


Southwest Florida

Discover the Gulf Coast, white sands, world-class fishing and shelling, flamingos, dolphins, sunsets, savor a cheeseburger in paradise

Discover

Southeast Florida

Tour the Everglades, the Florida Keys, snorkel the Dry Tortugas, stroll through lush gardens, enjoy a slice of key lime pie or an authentic Cuban sandwich

Discover

Central West Florida

Swim with manatees, meet a mermaid, dive for scallops, taste a kumquat, visit barrier islands, small towns, kayak crystal clear rivers

Discover

Central Florida

Walk through lush gardens, visit Florida's horse capital, swim in bubbly refreshing springs, hike through pine forests and prairies, kayak over rainbow rivers

Discover

Central East Florida

Watch rockets blast off, witness bird flyovers, join a turtle walk, glide on an airboat, learn to surf, visit small towns, swim in crystal clear springs

Discover

Northeast Florida

Journey into Florida's history, visit a fort, climb a lighthouse, eat a basket of fried shrimp, watch a manatee, eat at a fish camp, take an eco tour

Discover

North Central Florida

Visit the state capital, drive under canopy roads, tube down scenic rivers, dip into crystal blue springs, drink sweet tea, visit small towns 

Discover

Northwest Florida

Dine on Florida's fresh oysters, watch the Blue Angels, climb a fort, sit on white sandy beaches, walk through Florida's caverns and under canopied forests 

Discover

SubscribeX

Enter your email to get Authentic Updates delivered to your inbox